Vintage: Ballyhoo, Part 10

Posted in Vintage at 5:12 pm by Sam

My apologies for being so astronomically late with this. But here it is — the last post in the Ballyhoo series, wherein we look at advertising stunts used in the 1920s to advertise movies at your local cinema. As we learned in the previous entries in this series, advertising had a spicier, zanier character to it than it does now that the process has become corralled by laws. The most striking difference, though, is that the burden of advertising fell more on individual theaters than on the production studios, which, in today’s world of mass information dissemination, handle almost everything.

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